Why we’re launching a Substack offer
at The Social Medium 📰
It felt only fitting to announce this here.
When I started this Substack two and a half years ago, the platform was still largely unknown in France. I remember talking about it to anyone and everyone after I decided to make my own. Most were skeptical.
Fast forward to today, and the landscape has changed dramatically. More and more people are launching newsletters, publications are becoming real businesses, and founders are realizing that owning a direct relationship with their audience is more valuable than ever.
Over the past few years, I’ve had the opportunity to meet and learn from some of the people behind the platform. Those conversations, combined with building my own publication, have shaped the way I think about Substack, editorial strategy and sustainable growth.
But I know not everyone has had that opportunity.
I know many of you are asking yourselves the same questions:
What should I write about?
How often should I publish?
How do I grow?
How do I make this sustainable?
Getting started and keeping the momentum are some of the hardest parts, even when there is a genuine desire to write. Same for building a publication that people genuinely look forward to reading and that grows month after month.
Good news. We are here to help.
We’ll help you build your publication from the ground up, whether you’re starting from scratch or looking to take an existing newsletter to the next level.
We don't think of Substack as a newsletter. We think of it as a personal media brand.
Our approach is built around three stages:
Positioning: defining your niche, audience, editorial angle and content pillars.
Launch: setting up your publication, creating recurring content formats, an editorial calendar and a growth strategy.
Growth: refining your editorial strategy, optimizing discovery, building your community and analyzing performance over time.
If you’d like to learn more, reply to this email or send me a DM. I’ll happily share more about the offer. You can also get in touch with the team at substack@thesocialmedium.com.